12 Nov 2013, 19:45
Munich based mytheresa.com launched in 2006 to bring the runway looks its brick-and-mortar sister store (THERESA) offered to the web. The premise for the business is simple: go to the world’s top fashion shows and cherry pick the hottest pieces from the top designers (from Balenciaga to Valentino), and sell them directly to customers. Seven years later, mytheresa.com features over 180 brands and their business has grown by over 60% annually since 2008.
How did they do it? Like many web stores, [...]
12 Nov 2013, 19:30
Founded in 1861, Germany’s Ludwig Beck began as a button and ribbon maker and grew into one of Europe’s most famous department stores known as a “shopping paradise that satisfies the heart’s desires of local residents, visitors from the region and from all over the world.” They launched their web store in 2012 to make their fine beauty products accessible to an even broader audience.
Ludwig Beck’s main priority for their web store was to expand their reach beyond their Munich brick-and-mortar [...]
9 Nov 2013, 04:15
As merchants make a greater investment in email marketing than ever before and place a greater focus on email optimization than any other initiative, according to Forrester Research*, identifying the best sales conversion opportunities is essential.
While attending Fashion Digital New York (FDNY) earlier this month, Danny Essner, Magento’s Head of Merchant Marketing, and Ryan Thompson, Magento’s Director of Partnerships, had an opportunity to sit down with Alicia Fiorletta of Retail TouchPoints [...]
9 Nov 2013, 04:07
Over 70% of shoppers recently admitted to sometimes abandoning carts while browsing online (OnePoll). This problem can be fatal for eCommerce businesses which have to offer their customers the best user experience possible, or risk losing sales to the competition. To solve these issues for online retailers, Magento Silver Industry partner cloud.IQ developed a cloud-based tool to remarket shoppers and ultimately, convert more sales, and cloud.IQ has already helped many businesses turn these abandoned [...]
8 Nov 2013, 05:25
If you have followed the growth of mobile eCommerce, you have probably received a lot of contradictory cues from the press and, even, respected researchers like Forrester, seem to offer conflicting views about web shopping on mobile devices.
In part, the discrepancies have to do with the definition of ‘mobile’ devices. Does it only apply to cell phones? What about tablets? What about smaller tablets or larger phones? What about shoppers using a tablet or mobile device on their home wifi; are [...]
8 Nov 2013, 03:30
Online merchants are under more pressure than ever to deliver targeted and optimized experiences to their customers. As a leader in eCommerce, we know segmentation is essential to improving conversion. In collaboration with expert marketing strategist, MarketingProfs, we created this eBook to help merchants improve conversion through segmentation best practices.
Get key insights on how to:
Create more targeted messaging to increase conversions
Encourage visitors to self-segment [...]
7 Nov 2013, 09:08
One of the most common engagements Magento's Expert Consulting Group (ECG) has is that of the Performance Review. Issues around performance and scalability are, more often than not, the driver for customers to seek ECG's assistance when doing implementation assessments.
The reason for this is no secret. Magento is a full featured application and framework, and that expandability does come at the cost of performance, and the decreased performance, though easily justifiable from a development cost [...]
4 Nov 2013, 14:00
Each MagentoLive event this year has been a huge success and MagentoLive Germany will be no exception! But don’t wait to register. The Last Minute Rate of €299 expires on November 8.
1. Magento COO and Co-Founder Roy Rubin Will Be Speaking
Roy will be sharing his vision for the ongoing opportunity for growth and innovation that he sees for merchants, and how Magento and eBay can help empower your success. Don’t miss this opportunity!
2. Groundbreaking Breakout Sessions With [...]
31 Oct 2013, 06:15
Who hasn’t been frustrated when visiting a slow web site?
Having a faster site is a priority for most merchants, especially for businesses with large catalogs. Here are some important statistics on why a faster site is a crucial component for helping a merchant increase sales:
Page abandonment rates increase most steeply between one and four seconds
Mobile users expect pages to load just as quickly on their smartphone as they do on their desktop
79% of shoppers according to the noteworthy [...]