For some, a new e-commerce site is a way to expand an already established business on the Internet
and find more buyers around the world. For others, it's a way to turn a passion or interest into a full-
time income. Regardless of your reasons for launching an online store, however, few things are as
painful as watching it struggle – especially if you've made a heavy investment in business web design
and some premium e-commerce packages.

Luckily, there are usually a few reasons that online stores aren't doing as well as they could be, and none
of them is impossible to fix. Here are five reasons your e-commerce site might be underperforming:

You don't have enough traffic. No traffic means no buyers, regardless of how well your site is designed
and how good your products are. If you haven't invested in a quality search engine optimization plan,
then it's going to be difficult to find the sales you're looking for.

You have lots of traffic, but no buyers. On the other hand, we occasionally come across businesses that
are doing everything possible to attract visitors to their pages... and very little to turn those visitors into
buyers. If you don't have a compelling marketing message, an e-mail newsletter to follow up, etc., then
you're going to struggle with a low percentage of visitors turning into customers.

You aren't testing your pages. E-commerce sites aren't really created, they just get launched and start
to evolve. That's because the first design, the first landing page text, or the first marketing idea usually
isn't the best one. It takes many rounds of split testing for most Internet businesses to find the most
profitable mix.

Your site is too hard to navigate, or buy from. How many clicks does it take to find your most popular
product? How many forms does someone have to fill out to open an account or make a purchase from
your store? The higher these numbers are, the more people are going to decide to look elsewhere to
finalize their purchases – even if they like your products and prices.

You aren't offering the right shipping options. Some people want what they order tomorrow, while
others are happy to wait and pay a lower fee. If you don't have several shipping options – as well as a
good inventory system and tax calculator – then your online store will never be as profitable as it could

The bad news is that any of these issues is likely to hold your online store back. The good news is that
they are all relatively easy to correct, so all you have to do is make the decision to sell more online.

Back Older article Newer article

New theme released

Responsive Magento Theme - Gala Marcos

A truly impressive Magento template for fashion store from Galathemes, Gala Marcos. It amazes visitors by modern and high-fashion look, and also, neat design.

Read more

Our services


Magento Custom Development

Magento is the most powerful eCommerce system offering rich customization possibilities by extensions and modules.

We offer custom extension development performed by our full-time Magento experts to ensure the custom extension developed follow Magento code standard, optimized and pass our quality tests.

Read more


Magento Custom Design

Design and development a custom Magento template for your Magento store. Our designers and developers are specialists in Magento Commerce and have strong experience in Magento projects.

We provide all design in PSD files, template package and sample data. We also help you install the theme on your store if required. We start your project instantly and with highest priority.

Read more

Magento Template Conversion

PSD to Magento Theme Conversion

PSD to Magento Theme Conversion is a leading strength of us. We have an intelligent process and experienced staff, so you will save much time.

We easily convert a store designs in PSD format into a fully functional Magento commerce template. Quick and convenient for you to create an online store based on Magento is through "PSD to Magento Theme Conversion" service. We bring the flexibility, user friendly modules, and the extensions to improve the functionality of Magento.

Read more


Magento Site Development

We update our Magento knowledge everyday. Having an excellent knowledge on Magento design, Magento programming and server optimization, we guarantee your project get done perfectly.

We apply the philosophy of agile project management to ensure your project always performs on the right way, you'll get updates frequently, any changes of scope of project can be informed early to minimize risks, time and cost.

Read more


Magento Server Optimization

We realy provide the best service for you. Among them are optimized for Magento server is very important. Your ecommerce shop will flexibility and agility absolute. Connecting with customers, processing speed, the gentle query and sensitive to the search engine is very easy

Read more