Dan and Dave have a built a business and a community around magic. Their online store serves as an interactive lifestyle hub for magicians worldwide, not only offering instructional media and accessories, but a place where magic enthusiasts can share and learn the tricks of the trade.

But their marvelous site didn’t just happen by magic. In fact, Dan and Dave had been constantly frustrated by the limitations of their original eCommerce site—so much so that they decided to build the new one from scratch.

They began by brainstorming with Magento Solution Partner, Digital Operative, who recommended Magento as the perfect platform for their ambitious plans. Magento offered the reliability and scalability to make their frustrations disappear, along with the flexibility to implement their ideas for expansion. Digital Operative gave Dan and Dave functionality they wanted by integrating a number of third-party applications with their Magento site. The creation of a "streaming" Magento product type to allow Dan and Dave to sell online videos, tiered pricing, a reward points system and a sliding carousel for product photos and trailers on each product page to put what’s important in front of the customer all help contribute to what makes the new site an interactive, user-friendly shopping experience.

Rich with interactivity, innovative functions, and informative design, Dan and Dave have seen dramatic results across the board. They are much happier with a site that, as they say, “just works,” yet has state-of-the-art eCommerce features contributing to the growth of their business. At the same time, the new magic site offers a user-friendly place to spark the enthusiasm of a flourishing community of amateur and professional magicians.

Visit for a touch of Magento magic.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?


Have a Magento success story you’d like to share? Contact

Back Older article Newer article

New theme released

Responsive Magento Theme - Gala Marcos

A truly impressive Magento template for fashion store from Galathemes, Gala Marcos. It amazes visitors by modern and high-fashion look, and also, neat design.

Read more

Our services


Magento Custom Development

Magento is the most powerful eCommerce system offering rich customization possibilities by extensions and modules.

We offer custom extension development performed by our full-time Magento experts to ensure the custom extension developed follow Magento code standard, optimized and pass our quality tests.

Read more


Magento Custom Design

Design and development a custom Magento template for your Magento store. Our designers and developers are specialists in Magento Commerce and have strong experience in Magento projects.

We provide all design in PSD files, template package and sample data. We also help you install the theme on your store if required. We start your project instantly and with highest priority.

Read more

Magento Template Conversion

PSD to Magento Theme Conversion

PSD to Magento Theme Conversion is a leading strength of us. We have an intelligent process and experienced staff, so you will save much time.

We easily convert a store designs in PSD format into a fully functional Magento commerce template. Quick and convenient for you to create an online store based on Magento is through "PSD to Magento Theme Conversion" service. We bring the flexibility, user friendly modules, and the extensions to improve the functionality of Magento.

Read more


Magento Site Development

We update our Magento knowledge everyday. Having an excellent knowledge on Magento design, Magento programming and server optimization, we guarantee your project get done perfectly.

We apply the philosophy of agile project management to ensure your project always performs on the right way, you'll get updates frequently, any changes of scope of project can be informed early to minimize risks, time and cost.

Read more


Magento Server Optimization

We realy provide the best service for you. Among them are optimized for Magento server is very important. Your ecommerce shop will flexibility and agility absolute. Connecting with customers, processing speed, the gentle query and sensitive to the search engine is very easy

Read more