Dan and Dave have a built a business and a community around magic. Their online store serves as an interactive lifestyle hub for magicians worldwide, not only offering instructional media and accessories, but a place where magic enthusiasts can share and learn the tricks of the trade.

But their marvelous site didn’t just happen by magic. In fact, Dan and Dave had been constantly frustrated by the limitations of their original eCommerce site—so much so that they decided to build the new one from scratch.

They began by brainstorming with Magento Solution Partner, Digital Operative, who recommended Magento as the perfect platform for their ambitious plans. Magento offered the reliability and scalability to make their frustrations disappear, along with the flexibility to implement their ideas for expansion. Digital Operative gave Dan and Dave functionality they wanted by integrating a number of third-party applications with their Magento site. The creation of a "streaming" Magento product type to allow Dan and Dave to sell online videos, tiered pricing, a reward points system and a sliding carousel for product photos and trailers on each product page to put what’s important in front of the customer all help contribute to what makes the new site an interactive, user-friendly shopping experience.

Rich with interactivity, innovative functions, and informative design, Dan and Dave have seen dramatic results across the board. They are much happier with a site that, as they say, “just works,” yet has state-of-the-art eCommerce features contributing to the growth of their business. At the same time, the new magic site offers a user-friendly place to spark the enthusiasm of a flourishing community of amateur and professional magicians.

Visit for a touch of Magento magic.

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