Peter Millar knows classic, American-style men’s and women’s clothing and accessories. When the company planned its new Magento Enterprise site design, they knew their target demographic was moving toward a multi-device shopping experience. The new site’s design needed to react accordingly.

They chose Magento Gold Solution Partner Gorilla Group to implement the broad flexibility of Magento Enterprise, resulting in an enhanced user experience and a design that more accurately reflected their luxury brand status.

One of the highlights of the new site is the responsive design framework, which enables the company to present “intentional experiences” tailored to site visitors across desktop, tablet and mobile devices. For customers who want the full brick-and-mortar experience, an interactive store locator was implemented to help them find local retail partners.

With average order value up more than 20% across mobile and desktop channels and mobile visits up 140%, Peter Millar’s elegant new site is ready to embrace every style of consumer shopping.

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