Over the course of our experience, we've found there are generally two types of merchants: those who understand the importance of design and those who will. Site design—which encompasses visual design, user experience, and even content—helps to implicitly and explicitly establish customer trust. It helps define your brand and differentiate it from the competition, and there's no shortage of that. To help merchants get the most out of their Magento Enterprise Edition investment, we've put together a list of some key areas for you to consider when building or upgrading your eCommerce channel.

Custom Interface Design

One of our favorite aspects of Magento Enterprise Edition is the complete control the platform offers in terms of customizing the look and feel of a site. When it comes to the visual look and user interface, the sky's the limit, and this is a major advantage of the platform. Sure, there are hundreds, if not thousands, of prepackaged themes available, but your business and brand are unique. Every aspect of your site design should reflect that. The key is to "conform the website to the content, rather than conforming the content to a predetermined layout," says Bryan Herhold, Front-End Team Lead and certified Magento Developer at Gorilla Group. Take advantage of the flexibility that Magento Enterprise Edition affords, and make your eCommerce channel truly yours.

Design for the Experience

Conversion is the primary goal of any eCommerce business, but there’s more than one way to get there. For instance, a multi-channel retailer competing primarily on price and service may be most concerned with design that gets customers to add products to their cart and through checkout as quickly as possible. Whereas, a brand manufacturer may need design that places more importance on demonstrating their product’s quality, or building community and brand loyalty, in order to meet their customer’s needs and expectations. Finding the right place within this spectrum of experiences influences both primary conversion events (sales) and secondary events (signups, shares, reviews, in-store visits, etc.). Read entire article


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