Gifts that Give (GtG) started out as a simple gifting website, but they envisioned a new retail model that would allow their customers to donate 20% of the value of their purchases to their favorite charity. It would be a win-win situation for GtG, their customers, and the charities. The catch was that this business strategy would require a cutting-edge eCommerce solution.

To make their vision a reality, GtG turned to Magento Enterprise Edition and Magento Gold Solution Partner Guidance. Guidance’s experience with Magento Enterprise and cause-centric eCommerce solutions meant that GtG could have both a user-friendly site that makes it convenient and fun for their customers to shop and a state-of-the-art eCommerce site that seamlessly integrates with a large national charity database. Guidance also integrated the Magento solution with GtG’s proprietary payment solution and GtG’s fulfillment systems.

The new site offers the latest shopping conveniences, with image zooms, coupons and discounts, and a VIP program. It also features guided searches to help customers find meaningful charities, calculates the amount of their donation based on the shopping cart contents, and ensures that they will receive tax-deductible credit for their donations.

And as if that weren’t enough, Guidance was able to exploit Magento’s multi-store functionality to help GtG create a true F-commerce app that allows customers to create and fund their own fundraising campaign for their favorite charity and drive more customers to the GtG site.

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