If you run into someone in France wearing Birkenstock sandals, chances are they’re either an American backpacker or a CB2 customer.

CB2 is the exclusive retailer of Birkenstock products in France. Realizing that more and more people are choosing to buy footwear online, they decided to launch NOS-SANDALES.COM, an online store dedicated to Birkenstock.

The company embarked on an intensive global search to find a partner that could help them create an eCommerce site that would fit their size and image. They ultimately chose Magento Solution Partner Synolia.

Built on Magento Enterprise, CB2’s new site is as stylish and comfortable as Birkenstocks themselves. Customers can quickly find what they’re looking for, receive customer service without having to wait, and log in and view updates through their Facebook accounts. And the company gets up-to-the-minute customer information that lets them continuously improve an already thriving business.

Within a few days of the online store’s opening, tens of thousands of new members came pouring in. And they don’t seem to be “taking a hike” any time soon!

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