The UK’s Fun4Kids has everything you could ask for to keep youngsters entertained outdoors, from trikes and bikes and scooters to playhouses and trampolines and swimming pools. Since their start as a family-run business in 2004, they’ve seen steady growth in sales that has gone hand in hand with the expansion of their eCommerce website.

Fun4Kids began with a very limited number of products and an equally limited number of web pages, but soon found a welcome demand for more products and a much more professional website. They turned to Magento Solution Partner,The Pixel, to help them make that leap, and The Pixel introduced them to Magento.

Fun4Kids started with the Magento Community version of the platform which initially supplied them with everything they needed to manage their online presence and to begin to build a strong customer base. Fun4Kids was so successful with their Magento-based online store that sales increased 230% in one year, and they knew they would have to upgrade just to keep pace with their rapid expansion. They soon switched to the more powerful Magento Enterprise with more advanced marketing tools and have never looked back.

Fun4Kids now operates a sterling eCommerce site, with all the conveniences and user friendliness online shoppers expect. Products are easy to find, easy to order, and regularly lead to additional purchases. Fun4Kids has seen huge efficiency gains in all their business systems, allowing them to concentrate more on promotions and reward points programs to increase their base of loyal customers and continue to grow their profit margins.

The key to the remarkable success of Fun4Kids was to find an eCommerce partner with the flexibility and scalability to grow and expand with them. They found that partner in Magento.

Visit the Fun4Kids site at

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