There’s one thing that really good designers do to ensure that they make lots of money in the future.

Give stuff away for free.

Now you’re probably thinking, “how in the heck does that make any kind of business sense?” But think about it. Car salesmen leave car doors open on their lots and allow test drives. Cable providers will give you channels for free when you sign up for a month.

That guy or girl you meet at the bar? They’re going to be super nice for the first three weeks.

In all of the examples above, you’re getting the best experience you can for virtually nothing. No investment required on your part; the experience will be enough to sell you.

This is the perspective you have to take as a merchant. This isn’t to say that you give your product away for free, but you should be confident enough to show your consumers some of your best. Then you encourage them to come back for more for a price that is right.

Consider special deals, or exclusive content. Maybe you have a expendable product that can be made available for loyal customers. The key is that you reward the people who want to reward you.


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