Challenging the ideas that high fashion needs to have a brick-and-mortar presence and big price tags, Sole Society’s innovative founder and CEO, Brett Markinson, launched the online shoe, handbag and accessories company “to engage in something disruptive.” The result is a quickly growing fashion brand that’s marketed with an impeccable high-end online user experience to match.


Markinson notes in his candid video testimonial (below) that they were looking for a highly customizable platform, with strong engineering support, that had “a lot of credibility in the marketplace.” Chief Product Officer, William Bartley added that they also wanted a platform that could grow with them, “from a million dollar business up to a $200 million dollar business,” and that’s why they chose Magento.

To help elevate their experience online, the Sole Society team turned to Magento Solution Partner Guidance for improvements to their site that would give them speed and functionality without sacrificing style.

What else did they get? A complete upgrade of their features, site performance, integrations and login functionality. Markinson says, “For us, the magic of the technology is that we can make it invisible. It’s the fluid nature of how easy it is for us using Magento platform to evolve and develop quickly.”

From the front end, the technology has definitely created a seamless user experience where customers can easily navigate from style guides and collections to very detailed-but-uncluttered product detail pages (all easily managed from the Admin interface). With the upgraded caching system, Sole Society has also seen big improvements in site performance, including a 75% improvement in the “quick view” functionality for all product images (from a four second load time to 1.5 seconds).

Bartley says, “We’ve had significant growth. It’s been fantastic, and Magento is a tool that’s helped us get there.”

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