At earlier this year, our goal was to create a fun and exciting booth that was inviting for eCommerce leaders to sit and talk Magento with our team.  To do so, we needed to find couches and furniture that matched our Magento colors and energy.  While renting was an option, it didn’t take us long to figure out a better option—why not buy the furniture instead and donate the items to a local charity? The cost was the same, but it was also right thing to do! So, we purchased the orange couches, plasma screens and cabinets needed for our booth, and donated them to ABC Masco (A Better Chance/Masconomet, Inc) at the end of the show.

ABC Masco is a local Boston charity that brings qualified, highly motivated disadvantaged students to the prestigious Masconomet High School.  Since ABC Masco was founded in 1974, there have been over 70 graduates, and all of them moved forward to attend outstanding institutions. This year is no different: one student has already been accepted to University of Connecticut and Providence College, while the others are exploring music, art, and fashion design at Masconomet.

As you can see in the photos below, the orange couches, monitors, and cabinets lent plenty of pizzazz to the Magento booth, and then made perfect additions to the boys’ new lounge area!

We are delighted to find ways to give back to local communities and organizations, and we look forward to more such opportunities in the future!

For more information about A Better Chance, or to learn how you can get involved, go to

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