Kate Starmer-Smith created Atterley Road to get all of her favorite brands and high-street boutiques into one place: the home of beautiful clothes. It would be a place that would remind you of your most stylish friend, someone in-the-know, but approachable. To be the first to make this happen, Starmer-Smith turned to Magento Solutions Partner Screen Pages for a site that could combine compelling photography and lifestyle content with her unique shopping experience.

Screen Pages tapped Magento’s flexible, customizable eCommerce platform, Magento Enterprise Edition, for an elegant online store with a clean design, attractive navigation, sophisticated merchandizing tools, strong social marketing features, and the ability to integrate with JDA’s Red Prairie ERP system for fulfillment.

Atterley Road launched in mere months—on time and on budget. Immediate results included over ten-thousand daily visitors, a 400% projected increase in yearly sales, and the number five spot on Vogue’s list of Top 100 Online Stores.

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