MAGIC is the fashion industry’s premier trade event. With tens of thousands of attendees from over eighty countries, it is the ultimate platform for conducting the business of fashion. On Monday, August 19, Magento lead two educational seminars during the conference and both sessions were jam-packed, without an open seat in the room!

The content for each presentation centered around how to ‘Transform Your Online Store Into a Multi-Million Dollar Business’ and touched on four key strategies you can use to get started today.

    In order to take your business to the next level, it is important to:
  1. Focus on Consistency
  2. Stay True to Your Brand DNA
  3. Create Seamless Customer Experiences
  4. Challenge the Boundaries

Each key point was highlighted with a company in the fashion industry that is getting it right. From Smythson and Rebecca Minkoff to Harper’s BAZAAR and Stella & Dot, Magento is lucky to have savvy customers who are leading the way for other retailers around the world.

After Ben Pressley (Head of Worldwide Sales for Magento) presented these four key points, he interviewed the CIO of Stella & Dot, Eduardo Frias, about how they are using Magento to challenge the boundaries of a conventional site. Magento helped Stella & Dot build a site that not only catered to their 14,000 stylists, but also supported their direct-to-consumer channel, and Mr. Frias’ shared key insights he learned along the way.

For more information about Magento and the fashion industry, please visit

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