With 17 regional distribution centers and 20,000 product lines, Macfarlane has had the brick-and-mortar part of its business down pat for years. But the company didn’t get to where it is by ignoring changing trends. That’s why Macfarlane hired development firm Crimsonwing to replace its static website with an eCommerce store built on the Magento Enterprise platform.

Macfarlane wanted a site with a fresh design that allowed them to respond more quickly to customer requests. Crimsonwing and Magento certainly delivered this…and much more.

Macfarlane’s new eCommerce store is packed with dynamic features and upgrades. Layered navigation efficiently drives customers to product selections, and an improved look and feel solidly supports the company’s brand. Seamless integration with Macfarlane’s ERP facilitates real-time product updates and reduces processing time for orders.

Advanced merchandising, up-sell, customer service, and customer loyalty promotion functionality helps drive profit to the bottom line. And the site is a breeze to use.

When it comes to its eCommerce store, it looks like Macfarlane has finally received the whole package.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?


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