CrossFit is a fitness regimen and philosophy embraced by a rapidly growing numbers of athletes worldwide. Often practiced in dedicated gyms, CrossFit is based on the idea that a truly healthy person should be proficient in ten major physical skills.

In 2007, Reebok sponsored the CrossFit Games. The event was such a huge success that the two brands decided to extend their partnership by launching the Reebok CrossFit Store – an eCommerce site that sells CrossFit training apparel and accessories. By piggybacking on the power of the Reebok brand, CrossFit hoped to emerge with a site that would embody the excitement surrounding this relatively new fitness craze.

Alpine Consulting, the Magento Solution Partner chosen by the partnership to help launch their eCommerce initiative, recommended Magento Enterprise as the platform. In just five months, Alpine built, tested, and launched a site that perfectly mirrors the intensity of this fitness sport’s near-fanatical community. At the same time, the site’s administrative capabilities lets the company easily manage products, orders, content, international shipping, and custom promotions.

In no time at all, the Reebok CrossFit Store generated a massive spike in traffic and sales without a moment of time or productivity lost by the partnership. The beauty of Magento Enterprise is that it does all the heavy lifting so its customers don’t have to.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?


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